Meet the man creating bespoke art for the world's best athletes | CNN

Jordan Dawson has turned a bedroom hobby into a high-profile craft, designing bespoke cleats for top athletes including Kylian Mbappé and Marcus Rashford. He broke through after pitching Nike while working in retail and later connected with Arsenal star Declan Rice via Instagram, becoming a go‑to designer for the sport’s elite. This weekend he will be in Budapest for the Champions League final, crafting a pair of boots in collaboration with PlayStation. His client list also includes Enzo Fernández and Gigi Donnarumma, illustrating the breadth of his work as he eyes expansion into Formula 1 and other sports.