Relaunched Mitsubishi Pajero Is Already Stealing Land Cruiser Customers - Jalopnik

Less than two months after Mitsubishi officially re-entered the off-road SUV spotlight with the Pajero, the company says the relaunch is already pulling buyers away from rivals. Mitsubishi claims 80% of Pajero customers in Japan are coming from competing brands as it moves upmarket with a base price of about $39,000. The Japan-built, body-on-frame seven-seater drew 5,500 orders in the first reported period—1,500 above expectations—tracking toward Mitsubishi’s 10,000 sales target through March 2027. Sales begin in Japan on December 17, with Australia following next month, and Thailand already shows 1,500 orders.