Should We Be Going Up Against the NFL?": NASCAR Drops Major Hint at Radical Schedule Overhaul Amid $7.7B Media Deal

NASCAR is already two years into its biggest media rights deal yet, a seven-year agreement worth $1.1 billion per season through 2031 with five major partners. While that contract secures the broadcast future for now, COO Ben Kennedy says NASCAR is looking ahead to the 2032 cycle and potential schedule changes after the current deal. One idea is revisiting Sunday timing to avoid direct competition with the NFL’s fall season. Kennedy noted the challenge of “going up against the NFL” every Sunday. His comments follow years of fan and driver concerns, including Chase Elliott, about late-night travel logistics.