Soccer sponsorship wrap: Everton, Bournemouth, Brentford, Udinese, Toulouse

English Premier League clubs are updating sponsorship and kit deals as the 2026-27 season approaches, with Everton leading the headlines. Everton named watch brand Christopher Ward as its first-ever training kit partner under an expanded agreement, with branding on men’s and women’s training wear starting in 2026-27. The pact also covers visibility on social and matchday platforms at Hill Dickinson Stadium and Goodison Park, including LED advertising and media backdrops. From 2027-28, the branding expands to Under-21s, Under-18s and academy training kits, and to all replica training items for supporters. Christopher Ward replaces Stake as Everton’s sleeve partner for 2026-27 after Stake’s earlier role shifted amid a Premier League gambling shirt-deal ban; Everton then announced a shirt sponsor with CMC Markets. Elsewhere, Bournemouth added MrQ Casino and Chery on multi-season deals, and Brentford extended Cazoo’s sleeve sponsorship for one more year. Toulouse and LP Promotion are also referenced as having agreed a new arrangement.