Toyota's best-selling vehicle is no longer the RAV4 -- its not an SUV at all

Toyota’s 2026 sales picture shows a surprising shift in its best-seller lineup, with the RAV4 no longer holding the top spot and “not being an SUV at all” as the article frames it. For the 2026 model year, Toyota overhauled the RAV4 by dropping non-hybrid powertrain options, updating the exterior with a sleeker design, and modernizing the interior. Despite those changes, the crossover struggled to regain its usual momentum, with second-quarter figures showing declines. The article cites RAV4 sales of 36,810 units in June 2025 (MTD) versus 32,350 in June 2026 (MTD), a -15.6% change, and 239,451 versus 153,955 year-to-date, down -35.7%. The piece attributes the broader reshuffling to supply constraints and evolving powertrains across the market.