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Toyota's off-road-ready SUV has more than doubled its sales this year
xCruzo Brief
The Toyota 4Runner is bucking the wider 2026 slowdown in mainstream SUV sales, with numbers that have more than doubled year over year. For the first half of 2026, Toyota sold 72,320 units in Q2 alone and 141% more than the same period last year, according to Toyota data. In Q2 2026 (month-to-date figures), the 4Runner posted 12,981 units in June versus 5,754 in June 2025, a 125.6% jump. Through Q2 2026, sales total 72,320 compared with 30,013 in Q2 2025—an increase of more than 40,000 vehicles.
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