You can't escape ads for the new Spider-Man movie -- even in your car

BMW has started pushing in-car ads for the upcoming Spider-Man movie “Spider-Man: Brand New Day” on vehicles with production dates after July 2020. Since late July, the campaign shows a banner in the Control Display that reads “Surprise! Spider-Man just dropped into your BMW!” When drivers tap it, a full-screen animation plays with changing ambient lighting synchronized to the sequence. The spot shows a BMW driving through a city while Spider-Man swings overhead, ending with a title card stating “BMW and SPIDER-MAN: BRAND NEW DAY EXCLUSIVELY IN CINEMAS.” BMW said it will run in around 70 markets until August 10, and criticized online reactions followed, alongside debate tied to a previously proposed heated-seat subscription.