Your car may be sharing data with Amazon, Google, Meta and Microsoft

Researchers from Northeastern University, working with Consumer Reports, tested 21 vehicles and 30 companion apps to examine how connected cars share data. They found that 28 apps sent information to at least one outside advertising or analytics provider. Seven apps shared personally identifiable information, including a driver’s name, a vehicle identification number (VIN) or precise location. Consumer Reports said automakers often design connected apps and services as “opt-in,” requiring drivers to agree before sharing data. But the researchers found that some widely used features depend on opting in, meaning connectivity capabilities can be restricted if drivers decline. The study identified major tech firms receiving driver data, including Amazon, Google, Meta and Microsoft.