Boohoo fined £2m by French consumer watchdog over false discounts

Boohoo has been fined €2.3 million (£2 million) by France’s consumer watchdog, DGCCRF, over misleading discount practices. The regulator said Boohoo—part of the rebranded Debenhams Group listed in London—created a false impression of discounts on its French website by not accounting for promotions previously applied and by using price changes such as increasing prices before applying a discount. In 95% of the listings reviewed, it found non-compliance; 40% showed no price reduction, 7% offered smaller discounts than advertised, and 48% increased prices. The agency also said Boohoo used banned labeling terms like “leather” or “suede” for synthetic products.