Broadcasters need content creators 'more than creators need them'

Broadcasters need creators more than creators need traditional TV, according to After Party Studios (APS), a production company backed by Elisabeth Murdoch. Founded 10 years ago, APS has built creator-led hits featuring KSI and F1 driver Max Verstappen that draw millions of views, reflecting a shift away from the old broadcast model. UK outlets such as BBC, ITV and Channel 4 have faced pressure from global streamers like Netflix and Amazon, with Channel 4 cutting a third of its workforce and the BBC cancelling shows including RuPaul’s Drag Race and BBC Three. APS CEO Josh Barnett says creators will engage only with “incredible” opportunities or “absolute” pay—otherwise they’re “not that interested.”