Clothing company popular with sports and music stars enters liquidation

VV Season, a men’s streetwear brand launched in 2020 and popular with sports and music figures, has entered liquidation. A notice published on September 7 said liquidators were appointed on August 27. The brand built a following of more than 17,000 across Instagram and Facebook, selling “luxury” streetwear online. Within months, it drew attention from high-profile fans, including footballer Dion Sanderson, now with Derby County, who was pictured holding a VV Season bag. Earlier in the year, founder Jordan Banks posted on Facebook that the second release “lost the momentum” from the first and announced a 70% off sale seeking feedback. Kevin Ley and Adam Harris of S&W Partners were appointed as liquidators.