Debut shoppable collection at London Fashion Week

Debut shoppable collection at London Fashion Week reports that Marks & Spencer will make its runway debut at London Fashion Week this year as its style revival gains momentum. M&S will present a “see now, buy now” menswear and womenswear collection in September, allowing customers to purchase items online and in flagship M&S stores across the UK. The debut is scheduled to coincide with the brand reaching 100 years in the fashion industry. M&S chief executive Stuart Machin said the moment will bring its designs to fashion’s global stage and that the show will be streamed so more people can experience it. The company also points to recent investment in fashion, home, and beauty, including improvements in customer perceptions and increased womenswear market share. It is taking over an Asos warehouse, expected to open as one of its largest distribution centers in 2027.