How to stop your TV spying on you - Which?

A Which? report warns that smart TVs can collect detailed information about viewing habits and device usage, shaping profiles that advertisers may use for targeted recommendations. It notes that most TVs need an internet connection for streaming apps and that the setup terms typically allow broad data collection, even if not everything can be disabled. The article highlights three main mechanisms: automatic content recognition (ACR) that captures what’s on screen from sources like broadcast, streaming or game consoles; voice search through microphones in remotes or always-on systems; and usage behavior such as menu navigation, settings accessed and time spent browsing. The report advises readers to check TV menu options to limit data capture.