North Stars: How 'Heated Rivalry' Made Canadian TV Red Hot

Crave is leaning into its next slate after Heated Rivalry became a mega-success, pushing buyers to ask what comes next from the Canadian streamer. The sports romance, greenlit by Crave, is part of Bell Media, and President Sean Cohan says Bell is backing Canadian producers to generate the next Heated Rivalry-like hit as “Canadian content” grows into valuable international property. The next season is due in 2027, and the cast has hinted at a possible third run. Cohan frames Crave’s long-term goal as being in half of Canadian TV homes by end-2029, targeting roughly one in two households out of an estimated 15.8 million.