Southern Cross has started closing cross platform ad deals for both TV and radio - AdNews

Southern Cross Media, formed after the Seven West and SCA marriage, says it has closed its first multi-platform advertising deals combining TV and audio. CEO Rohan Lund told analysts during the company’s full-year results briefing that early wins include a $1.2 million campaign for a health insurer running promotions across Triple M and Seven’s AFL properties. Another deal worth $1.4 million expanded a bank’s customer outreach through a joint Seven Sunrise and digital audio campaign via LISTNR. Lund said Southern Cross is embedding total TV and total audio propositions with digital at the core, and expects 90% of advertisers to plan cross-use within six months, though 25% lack confidence and 40% feel overwhelmed by platform complexity.