Spotify, Netflix Woo Podcaster Jay Shetty From YouTube in New Deal

Spotify and Netflix are pursuing Jay Shetty's On Purpose, with the show transitioning to the streaming duo on July 13. The video version will be available on Spotify and Netflix, while older episodes and clips will continue to appear on YouTube and other platforms. Shetty, a popular self-help podcaster, has built a large following through motivational talks and interviews. The deal illustrates how creators are diversifying distribution to reach audiences across formats. No financial terms or episode counts were disclosed, but the July 13 date anchors the transition. The arrangement signals a cross-platform strategy that blends podcasting with video delivery.

This move reflects the broader push by major platforms to secure high-profile content from established voices, potentially expanding Shetty's reach across two large ecosystems. For Spotify and Netflix, the collaboration reinforces a strategy to attract engagement beyond audio alone and to complement their existing lineups. YouTube will continue to host older material, ensuring continued access for long-time fans. The deal underscores the ongoing competition among platforms to secure top creators and diversify their portfolios.