Good Good Golf and Callaway are mired in scandal. Can they recover?

Good Good Golf and Callaway are facing a fast-growing backlash after a 15-second advertisement that was pulled from Good Good’s social channels. The spot shows Good Good co-founder Garrett Clark warning a female colleague, Alexis Miestowski, while allegedly pushing her to the ground with a forearm. Critics accused the promotion of normalizing aggression against women. Callaway, which approved the ad before release, and Good Good both issued apologies. The fallout is now commercial: a sponsor reported to be Golf Galaxy asked for its branding removed from the Golf Channel premiere of “Big Break x Good Good,” postponed to September 1. Golf Galaxy and Dick’s Sporting Goods reportedly withdrew Good Good merchandise online, with additional reports of store removals. PGA Tour CEO Brian Rolapp called the situation “fluid,” saying it’s not aligned with PGA Tour values.