Septuagenarians are looking better than women half their age. This is why

A new focus on beauty standards is emerging as more people in their 70s report better results and less pressure than women half their age. Dermatology and cosmetic doctor Dr David Jack, who has clinics in London and Edinburgh, said a patient, Maggie, 74, was turned away by several clinics before he welcomed her at his Harley Street practice. Jack argued that, with the right tools and expectations—especially for issues like crepey skin and sun damage—improvement is possible. The article contrasts this with a surgery-driven culture where even young patients pursue “cat-eye” look changes. It highlights advice that fundamental skincare and small, consistent adjustments can help maintain a more even tone over time.