Guitar brand to launch immersive entertainment destination in Las...

Gibson Guitars plans to open its fourth Gibson Garage on the Las Vegas Strip in 2027, expanding the brand’s location-based entertainment concept. The venue will be about 9,000 square feet and will combine rare and collectible guitars with live performances and immersive “artist experiences.” Gibson Garage Las Vegas follows openings in Nashville, Tennessee; London, UK; and the anticipated September launch of Gibson Garage Miami in Florida. The company says the Las Vegas site will feature a performance space plus Gibson Gallery, a cultural area and the second Gibson art gallery in the U.S. It also includes a “Les Paul ’59 Experience Room,” designed for interactive immersion in the guitar’s history, with official dates to be announced.