Mango Style Club loyalty scheme expands to six new European markets, including UK, Ireland

Mango has expanded its updated loyalty program, Mango Style Club, launching it in the UK alongside a broader European rollout that includes Ireland, Italy, Germany, Austria and Switzerland. The scheme, introduced via the company’s UK website and app, offers “loyalty rewards” and exclusive services, content and experiences, aiming for a more personalised customer journey. It now runs on three tiers: Style Insider, Style Curator and Style Icon. Members can earn progress through purchases and other interactions, including subscribing to the newsletter or recycling garments in store, returning online orders or collecting purchases. Mango says member data will tailor offers and communications. The launch follows debuts in Spain and France in 2025 and comes as Mango reports UK momentum, with turnover up close to 20% in 2025, more than 25 new stores opened, and total 2025 revenue near €3.8 billion.