Why is ASOS stock rallying today? By Investing.com

ASOS shares jumped 4.8% after the London-listed retailer reported full-year results for the 52 weeks to 30 August 2026. The company swung to statutory profit before tax of £24.4m from a £281.6m loss the year before. Adjusted EBITDA rose 29% to £170.3m, above analyst consensus of £159m, while adjusted gross margin expanded 340 basis points to 50.5%, ahead of ASOS’s 50% medium-term target. Management also issued FY27 adjusted EBITDA guidance of £180-£200m. Net debt fell more than 40% to £109.3m. A cyberattack in early October temporarily disrupted trading, though early FY27 GMV was described as broadly flat.