Charles Leclerc Named Most Marketable F1 Driver, Cracking Top 10 Global Athlete List

Charles Leclerc has been named motorsport’s most marketable driver in the 17th annual SportsPro list, ahead of the Mexico City Grand Prix. The 29-year-old ranks ninth overall with estimated 2025 annual earnings of about $50 million from salary and sponsorship, but leads the category for F1 and motorsports. The ranking reflects a 100-point marketability score built on brand equity (45), momentum (40) and commercial trajectory (15). Leclerc also tops the F1 group for now—no other driver reaches the top 10—with his Ferrari teammate Lewis Hamilton 22nd and Max Verstappen 48th. Leclerc previously appeared in 2019, and he sits atop endorsement partnerships including Richard Mille, VistaJet and L’Oréal Paris.