Gathered All The Villains,' '(Lane) Kiffin Is Such a Bad Actor' -- CFB Fans Deliver Their Verdict on New Star-Studded DoorDash Commercial

DoorDash’s new “Don’t Fan for Free” campaign is drawing attention by turning college football’s NIL-era culture into marketing built around three big names: Lane Kiffin, Jameis Winston and Reggie Bush. The ad ties past controversies to benefits available for athletes, with Winston appearing in a grocery store referencing a 2014 civil citation after leaving a Tallahassee Publix without paying for seafood, and Bush joking from a balcony about what NIL is like. Kiffin delivers the pitch, saying fans should also get rewards such as free groceries for a year, a “sweet ride,” or even a house. Reactions on X were mixed, including criticism of Kiffin’s delivery and debate over whether the “villains” framing fits.