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dpa International

Haaland sues airline over marketing campaign

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Haaland sues airline over marketing campaign
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Erling Haaland is suing Norwegian over a World Cup marketing campaign, a lawyer for the footballer confirmed to dpa. The case, revealed on Thursday, centers on what the lawyer called “unlawful use” of Haaland’s trademarks in Norwegian’s ticket marketing during this year’s tournament. No specific ads or materials were named, but Verdens Gang reported the airline deleted an Instagram post featuring a modified image of one of its planes wrapped in Haaland-themed blond hair and the caption “We’ve never looked so Norwegian.” The parties are due to meet at Oslo district court on October 9.

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