The Bay Net
New Marketing Campaign Highlights The Economic And Environmental Impact Of Oysters In St. Mary's County
xCruzo Brief
Leonardtown, Md., and Maryland’s agriCoast St. Mary’s County are launching a new Oyster Trail-style marketing push to show how oysters shape local culture, history, ecology and the economy. The program uses online resources, storytelling and visit tracking through the free Let’s Rallie app or website, encouraging participants to check in at multiple locations for more giveaway entries. Visitors can also follow oyster-related events and alerts via notifications. A documentary is slated for the Visit St. Mary’s MD YouTube channel. The effort highlights a longstanding two-day festival at St. Mary’s County Fairgrounds that ends with the U.S. National Oyster Shucking Championship.
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