Invested in Aviva shares 3 years ago is now worth...

Aviva shares have delivered very different outcomes depending on when investors entered. The article says that one year ago the stock was up 5.5%, while three years ago it gained 81%. Over ten years, Aviva was up 61%, roughly matching the FTSE 100. It cites an example: a £5,000 investment in mid-September 2023 would have doubled to about £10,300 once dividends are included. It also references the author’s own position bought in November 2023 at 413p. The piece weighs arguments for selling versus holding, citing broker target growth of 2.4% to 737p, analyst views skewing toward Hold/Sell, and UK economic uncertainty. Countering that, it highlights operating profit up 24% to £1.3bn in the first half of 2026, a plan for 11% compound annual growth in operating EPS between 2025 and 2028, progress on Direct Line integration, and projected £225m in cost synergies by 2028.