Morrisons launches huge breakfast with 23 items for £12 in cafés

Morrisons has revived its Big Daddy Breakfast, offering 23 items for £12 in all 343 Morrisons cafés. The platter includes four bacon rashers, four sausages, four hash browns, three slices of black pudding, three fried eggs, baked beans, sliced mushrooms, and three slices of bread with butter. In Scotland, the dish uses three Lorne sausages and four tattie scones instead of standard components. The offer runs from June 15 to June 22, timed to Father's Day celebrations. In addition, dads can claim a free jam doughnut on June 20-21 without any purchase or More Card required. Will Reed, Morrisons' senior cafe buying manager, said the promotion aims to spoil fathers with a popular breakfast option. The free doughnut is subject to stock and requires no purchase or More Card. The More Card app previously hosted a World Cup sweepstake offering freebies and vouchers, with participation free. Customers can request the doughnut at the cafe checkout over the weekend. The campaign complements Morrisons' cafe strategy to attract families to store meals.