Norwegian Air lost a World Cup bet to British Airways, then changed its Instagram logo

Norwegian Air’s World Cup bet with British Airways turned into a high-visibility social media moment after England beat Norway 2-1 in extra time on Saturday in Miami. Days earlier, Norwegian challenged British Airways on Instagram: if Norway lost, Norwegian would switch its profile picture to the British Airways logo for a day, and vice versa if England lost. After England advanced, Norwegian honored the wager by changing its logo and posting a clean white graphic with the British Airways logo plus messages including “It’s coming home” and “Well played, England & British Airways.” British Airways reciprocated with a congratulatory carousel and thanked Norwegian. The episode became widely discussed online, with other airlines and users joining the comment stream, framing it as a light “marketing” rivalry during the tournament.