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The Twelfth Magpie

Once-in-a-decade chance to buy shares in a European powerhouse?

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Once-in-a-decade chance to buy shares in a European powerhouse?
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The article argues that European equities usually aren’t on the author’s “buy” list, but luxury brands are a rare exception. It highlights LVMH (ENXT:MC) after Louis Vuitton marked 130 years of its Monogram canvas, noting the group’s portfolio includes Louis Vuitton, Dior, Tiffany, Bvlgari, Moët, Hennessy and Sephora. The piece contrasts LVMH’s broader brand mix with more concentrated rivals such as Hermès and Kering. It says LVMH’s Q3 results reflected resilience, despite weaker China demand, and points to organic sales up 2% over nine months and H1 operating margins at 22.5%. Shares have recently fallen and the author frames it as an opportunity tied to temporary macro weakness.

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