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Salesforce Just Gained 23% in a Month: Take Profits, or Buy More?

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Salesforce Just Gained 23% in a Month: Take Profits, or Buy More?
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Salesforce (NYSE: CRM) is trading at $242.40 Thursday afternoon, down 0.7% on the day but up 23% over the past month, putting it near the top of its 52-week range ahead of next week’s Investor Day at Dreamforce. The stock’s rally stands out because broader software peers haven’t followed: the IGV tech-software ETF is down 4% and the Nasdaq-100 tracker QQQ is down 2% in the same period. Salesforce’s surge followed late-August fiscal Q2 results, including Agentforce annual recurring revenue (ARR) topping $1.5 billion and a ClaudeForce partnership with Anthropic.

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