Fifa's shameful scheme to sell off World Cup is gravest existential threat to football yet - but will anyone stop it?

A sweeping editorial response to FIFA’s plan argues that selling stakes in World Cup competitions to private investors could become football’s gravest existential threat. The piece points to FIFA’s long public rationale and cites concerns raised by others about transparency and influence once money enters governance. It references FIFA’s “FIFA Forward Enterprise” approach, including that private investors would buy minority, non-controlling interests, while the federation members would receive small combined stakes. The article notes UEFA’s position that it “crosses a line” and says the World Cup is “not FIFA’s to sell,” but questions whether resistance will materialize.