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Levi's changes Instagram profile pic after FIFA covered the logo at World Cup
⏷ This article is from 2026-06-15 • More recent news →
xCruzo Brief
FIFA rules forced Levi's to cover the Levi's logo at Levi's Stadium for a World Cup match, and the brand has extended the gag to Instagram as well. Levi's Stadium in Santa Clara, a 68,000-seat venue, hosted its first World Cup match between Switzerland and Qatar and is temporarily branded as the San Francisco Bay Area Stadium for the tournament. Levi's also obscured its logo on Instagram, posting a reel joking about the redacted branding. The company has now digitally covered its Instagram profile picture with a white tarp, maintaining the redacted branding for the World Cup.
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