Transforms Home Viewing Across the Middle East and Africa with Ultimate Football Season Campaign Featuring Wael Gomaa and Hafid Derradji

LG Electronics launches a three-month campaign to transform home viewing across the Middle East and Africa, running through the end of July and anchored in the brand’s webOS ecosystem. The effort features Wael Gomaa and Hafid Derradji, aiming to bring fans closer to the action through OLED, QNED, and seamless streaming, with branded tags like Oh La La webOS, Ole Ole OLED, and Tiki Taka QNED. Viewers can stream via webOS, access a Sports Portal for real-time alerts, and group favorite teams for curated feeds. The campaign emphasizes stadium-like visuals and instant motion clarity, underscoring LG’s focus on connected, screen-centric experiences in a region with strong football enthusiasm.