Apple Is Up 24% in 2026: Will AAPL Stock Hit $300 or $400 Next?

Apple shares rose 3% in October and are up 24% in 2026, trading at $336.98 in afternoon trading as the company prepares to report Q4 FY2026 results after the close. The upcoming quarter will be the first Wall Street test for new CEO John Ternus, with iPhone 18 sales in focus. The main near-term worry cited by analysts is higher memory chip costs, which could pressure iPhone margins as AI server demand competes for supply. Apple’s last reported quarter, Q3 FY2026 on July 30, showed revenue of $109.42 billion (+16.4% year over year). The article contrasts Apple’s steadier month with Microsoft at $518.20 and Alphabet’s Google at $283.78, after divergent AI spending and capex developments in their late-October reports.