Apple Raises Prices on Macs and iPads Amid the A.I. Boom

Apple raised prices on select Macs and iPads as the AI boom has intensified demand for memory and storage chips. The company increased prices by $200 or more on some laptop and tablet models, including a base MacBook Pro now priced at $1,999, up from $1,699. Its entry-level MacBook Neo rose to $699, $100 higher than at launch in March. Apple also lifted iPad Air pricing by $150 to $749 and iPad Pro pricing by $200 to $1,199. Apple said the component cost surge is tied to AI supply constraints as chipmakers such as Nvidia and Advanced Micro Devices require more memory and storage for data-center systems. Analysts estimate memory and storage prices have quadrupled over the past year, and Apple expects pressure to continue through at least the quarter ending June.