Blogging Back From the Dead? Here's How (and Where) to Start Your Own From Scratch

A new guide argues that while social platforms like Bluesky, Facebook, and X are useful for short updates, blogs remain where longer writing and deeper reporting live. It explains that a blog is a regularly updated website with posts usually listed in reverse chronological order, either as a standalone site or embedded within a larger one. The article contrasts blogging with “microblogging” and social status updates, noting that blogs are designed for written information and feedback. It then outlines practical considerations for starting from scratch, including choosing a topic, naming the blog, deciding whether to use a custom domain, committing to an update schedule, creating About pages, and planning how to build an audience.