Council Post: AI Is Forcing Companies To Answer A Question They've Avoided For Years: What Is The Truth?

Masa Maruyama, CEO de Saison Technology International, says companies are still struggling with how to handle “truth” as AI agents move from retrieving information to taking actions. For years, enterprises have pursued a single source of truth, but Maruyama argues the real issue is not just which system contains accurate data—it's which source has authority for a specific decision. He notes that different systems can be authoritative for different purposes: sales may rely on CRM for opportunity status, finance on ERP for recognized revenue, and operations on systems to determine fulfillment. Experienced employees often provide missing context and resolve exceptions, but AI agents don’t inherit that judgment automatically.