Drift: The catastrophic risk you're taking but don't realize

A new subway campaign in New York is aimed at “AI drift,” a concept that Center for Humane Technology defines as the gradual erosion of human abilities as AI takes on more of daily life. The ads, launched Monday, use relatable scenarios—such as outsourcing therapy-style conversations or letting AI handle schoolwork—and will run for a month across numerous subway stations and cars. The campaign also includes social media influencer content. Senior director Camille Carlton says the real risk isn’t science-fiction takeover, but a slow loss of skills, relationships, and meaning.