Mavrix Makes the Case for Trusted Human Evidence in the AI Era at Quirk's New York | Taiwan News | Aug. 17, 2026 22:00

Mavrix used its Platinum sponsorship of The Quirk’s Event New York 2026 to argue for “trusted human evidence” as AI accelerates research. The company said the conference, held July 29-30 at the Javits Center, reflected how AI is making survey creation, coding, summarization, analysis, and reporting faster—while increasing the value of reaching, verifying, and engaging real people. In sessions with Delineate and then with Boston Consulting Group (BCG) and Knit, Mavrix said technology can’t fix working with the wrong participants. It outlined a “Human Evidence Chain” of Reach, Qualify, Verify, Engage, and Defend, emphasizing evidence that can withstand challenge. It also discussed Qual-at-Scale through AI moderation and video analysis, and stressed speed, quality, and AI in research outcomes.