Tim Beckhoff, o9 on AI-Driven Demand Planning

AI-driven demand planning at o9 is being tested against tariff-induced volatility in global supply chains. After two years with the company, Tim Beckhoff explains tariffs have shifted from a stable long-term factor to a volatile geopolitical instrument, requiring quicker replanning to avoid costs. Planning now demands scenario-based agility to adjust routing, supplier choices and timing as tariff changes occur. AI-driven capabilities are used to simulate tariffs’ impact on cost and ultimately on demand, translating complex chain reactions into actionable business scenarios. The emphasis is on rapid scenario generation and decision support rather than manual analysis.