Reliance Digital is All Set to AI-fy India with the Boot Up 2026 Campaign

Reliance Digital’s Boot Up India campaign marks a major push to bring AI‑enabled laptops to a broad Indian audience. The nationwide initiative went live on May 29, 2026, and is powered by Intel and Microsoft, offering buyers a free two‑year warranty extension, a minimum Rs. 5,000 exchange value on old devices, and up to Rs. 15,000 in bank‑card discounts. More than 100 AI‑ready laptops from brands such as Acer, ASUS, Dell, Apple, Lenovo, Samsung, and HP are included, with eligible buyers able to claim up to Rs. 5,000 for online courses. Reliance resQ installation and maintenance support is also offered across its omnichannel network.

The campaign targets students, professionals, creators, and business users to accelerate AI‑powered computing as hybrid work and digital learning expand. Analysts view AI‑ready laptops as pivotal to India’s personal computing market growth, with the collaboration between Reliance Digital, Intel, and Microsoft reinforcing a broader push toward next‑generation computing solutions delivered through stores and online platforms.