TKO: UFC Freedom 250 lost approximately $30 million at White House

UFC took an estimated $30 million loss from staging UFC Freedom 250 at the White House, according to TKO Group Holdings’ latest financial disclosures. TKO said the event generated no ticket revenue because it was invite-only. Some costs were offset through sponsorships and other commercial partnerships, but UFC’s margins were still “meaningfully impacted,” Chief Financial Officer Andrew Schleimer told investors. He said costs were significantly higher than normal and that earlier estimates suggested the event could exceed $60 million. Despite the setback, TKO reported UFC revenue rose 29% in Q2 2026 versus Q2 2025, from $419.8 million to $535.7 million.