What happens when you Google 'Erling Haaland' during World Cup?

“What happens when you Google ‘Erling Haaland’ during World Cup?” highlights a Google Easter egg tied to Norway’s 2026 World Cup run. On Thursday, Haaland asked fans to search for his name in a Google search window two days before he would lead Norway in their first quarterfinal match. When users searched for “Haaland” or “Erling Haaland,” a short animation appeared at the bottom of their screens showing seven Nordic Vikings rowing from right to left. With sound enabled, users could also hear “Ro!” backed by a drumbeat, referencing a post-match tradition. The chant previously drew attention after Norway’s Round of 16 win against Brazil, led by Martin Ødegaard. The feature underscores how quickly Haaland’s popularity has become global during the tournament.