Why We Are Launching An AI Infrastructure Company For Brands, Agencies, Pubs, Ad Tech & MarTech

An ATS London event drew attention to a new company incubation focused on AI infrastructure for the marketing stack. The announcement comes ahead of Glastonbury of ad tech, with the organizers’ MadTechMoney running the same day and a panel titled “Tokenomics - The Future of AI Infrastructure.” The session will address how AI is reshaping infrastructure and workflows, emphasizing the need to tackle cost, sovereignty, and utility. Steve McCartney, CEO of portco Carpio, will discuss open-weight models versus frontier LLMs. The incubation, in beta after 12 months of development, targets brands, agencies, publishers, ad tech, and martech outside the US, and seeks beta partners to cut costs, secure data sovereignty, and access models. ATS London is set for Sept. 15.