FIFA's plan to sell World Cup to private investors has not been well received - but can they pull it off?
FIFA president Gianni Infantino’s proposal to create FIFA Forward Enterprise (FFE) would move the World Cup’s and FIFA’s other competitions’ commercial and event operations into a new company where private investors could hold minority stakes. FIFA says the plan could unlock more than $10 billion (€8.7bn) for football development, but European members—led by UEFA—have condemned the idea, arguing the “soul and governance of football are not assets to trade” and that consultation has been lacking. UEFA has called an emergency meeting of its 55 national associations, while Asian and North American confederations have also raised concerns. Approval hinges on whether FFE requires FIFA Statutes amendments, which would raise the voting threshold to 75%.







