Here's what downtown Arlington businesses say about World Cup impact

Here's what downtown Arlington businesses say about World Cup impact examines how Arlington’s World Cup run is landing unevenly across local stores. With eight matches already played and only a semifinal remaining in the American Dream City, thousands of soccer fans have arrived, yet some businesses say sales gains have not materialized. Michael Jacobson, president and CEO of the Greater Arlington Chamber of Commerce, said foot traffic has helped businesses offering “quintessential Texas” experiences such as barbecue, steak, and cattle-drive style attractions, while others have seen less. Several owners on Front Street reported normal or even reduced customer counts. Retail and service businesses like a thrift store, a coffee shop, and a romantic bookstore café described limited impact despite promotions including a 15% discount for visitors wearing soccer jerseys. Others suggested fans stayed concentrated in the Entertainment District or well-known attractions, rather than supporting smaller neighborhoods, while local residents also appeared less present.