This is insane': European World Cup tourist blown away by American Costco

This is insane': European World Cup tourist blown away by American Costco highlights how tournament travel is exposing fans to the scale of U.S. retail. After visiting the United States for the World Cup, a European supporter posted on Twitter/X that the Costco’s size left him “insane” and prompted disbelief at the quantities available. In the video, he compares it to the largest stores he associates with the UK, reacting to examples such as large produce, “whole cow” provisioning, and the sheer volume of stock. He also describes sampling free items and buying lunch foods like pizza, wings, chips with avocado oil, and green juice. Costco operates over 600 stores in the U.S., while Europe has far fewer warehouses, with 29 located in the United Kingdom, limiting access for other nations.