Hyperscalers Try to Fix Their 'Storytelling Problem'

AI hyperscalers are pushing their data-center plans into earlier conversations with local communities and promising greater transparency, in an effort to address support that has been difficult to secure. The shift comes as companies try to win over stakeholders before facilities are approved or built, suggesting public engagement is becoming a competitive advantage. In a separate corporate note, Arby’s has a new chief marketing officer, as parent Inspire Brands moves toward a planned public offering. The updates point to pressure on both tech infrastructure providers and consumer brands to improve visibility and credibility with key audiences.