Some Take On Debt for Their Weddings. These Brides Are Making Money.

Brigette Pheloung McHale, a wedding creator with 1.8 million TikTok followers, has reportedly secured sponsorships from brands including L’Oréal to pay for promotional posts tied to her wedding. Her approach is now being copied by other brides, even those with far fewer followers, as they look to offset wedding costs through brand partnerships and social media promotion. The trend reflects how some couples are monetizing wedding content rather than relying solely on traditional financing. As more brides attempt similar deals, wedding planning increasingly overlaps with influencer marketing tactics and platform-driven visibility.