The $13 Billion Tournament: How the 2026 World Cup Became Sports' Most Profitable Event

The 2026 FIFA World Cup—expanded to 48 teams and played across the United States, Canada and Mexico—has been projected to deliver massive financial gains for FIFA. With matches rising from 64 to 104, FIFA is forecasting $13 billion in revenue for the 2023–2026 cycle, including $8.9 billion expected from the tournament alone against a $3.76 billion budget. FIFA has set record prize money at $871 million: every team receives at least $12.5 million, while the champion could earn up to $53.5 million. Media rights are projected at $3.925 billion and sponsorship has been tiered into multiple levels, including city partners.